Dinkel Sales Consulting

Cullen Dinkel

Cullen Dinkel is the founder and CEO of Dinkel Sales Consulting. He is a record breaking sales leader of over 20 years, a graduate of Texas A&M School of Law and a best-selling author. He spent the last ten years researching and creating the Therapeutic Sales methodology. He is a sought after speaker and passionate about spending time refining company and individual sales processes.

The "Therapeutic Sales" methodology focuses on building genuine relationships and understanding clients' needs on a deeper level. Here are some key aspects:

Empathy-Driven Approach

At the heart of this methodology is empathy. Sales professionals listen actively to clients, seeking to understand their emotions and motivations. This fosters trust and rapport, creating a safe space for open communication.

Consultative Selling

Instead of pushing products, the therapeutic sales approach encourages professionals to act as consultants. They ask insightful questions, helping clients articulate their needs and guiding them toward solutions that truly fit.

Value-Based Conversations

This methodology shifts the focus from features and prices to the value a product or service brings to the client. It emphasizes how offerings can improve their lives, solve problems, or fulfill desires.

Long-Term Relationships

Therapeutic sales prioritize building long-lasting relationships over quick transactions. This leads to repeat business and referrals, as satisfied clients feel understood and valued.

Personalization

By understanding clients’ unique situations, sales professionals can tailor their approaches, making recommendations that resonate personally. This enhances the client experience and fosters loyalty.

Problem-Solving Orientation

Therapeutic sales focus on identifying and addressing clients' pain points. This consultative approach not only helps in making a sale but also positions the salesperson as a trusted advisor.

Emotional Intelligence

Sales professionals employing this methodology cultivate emotional intelligence, enabling them to read cues, manage their own emotions, and respond effectively to clients’ needs.

"Cullen single handedly helped me improve my skills faster and better than anyone I've ever been trained by. I would not be in the role I am today, nor have the successes I have had without him. He truly focuses on process and digs until he knows the customer from start to finish. Cullen is exceptional and is literally one in a million, especially in sales organizations."

Morgan Lindstrom